ELPR can help you design a media plan that reflects your short-term and long-term public relations goals.
Legal Media Training Seminar
The Legal Media Training Seminar examines the nature of public relations and its relationship to law firms.
The principal objective of Legal Media Training Seminar is to give those in the legal industry an understanding of the media’s function in building a law firm.
Today more than ever, law firms are using public relations to support their marketing and business development position. As law firms continue to evolve, strategic media relations will become an increasingly critical part of your marketing efforts.
ELPR’s legal media training seminar is a one-day course designed for in-house professionals. The intensive seminar focuses on strategic communications, tactics, and the requisite new media skills for today’s legal marketing professionals—how to handle the press in a merger, how to maximize your value-add to a client in a crisis, and how to say “no” to a partner in order to keep your priorities and budget in place while still implementing effective firm strategy.
Legal Media Training Program
ELPR’s Legal Media Training Program is a two-day course designed for in-house public relations staff.
The program focuses on strategic communications, tactics, and the requisite media skills for today’s legal marketing professionals.
Program participants gain a sophisticated understanding of legal public relations that apply to daily law firm activity. In addition to teaching you how to use publicity to support branding activity and increase the number of media placements, this training will develop a diverse set of skills that helps in-house public relations staff become an influential advisor to the law firm’s partners.
Such skills include how to handle the press during merger negotiations, how to increase your value-add to a client in a crisis, and how to say “no” to a partner in order to keep your priorities and budget in place while still maintaining an effective strategy.
