Let ELPR help your law firm build an effective and efficient media team.

The most high-profile situations a law firm faces are those that are the highest risk. Realize the competitive advantage of designing an in-house public relations team capable of working with outside strategic consultants to raise your law firm’s exposure.

ELPR works with law firms to enhance their in-house public relations team, including screening potential candidates and recruiting experienced talent. ELPR works with the firm to identify the proper size of its public relations group to efficiently and effectively accomplish its public relations initiatives, as well as help evaluate commensurate compensation levels of public relations personnel.

The most effective law firm public relations specialists rely on a diverse mix of skill sets to handle everything from media outreach to those high-profile events that invariably attract press inquiries, including:

• Designing and implementing media relations protocols
• Knowledge of how to handle press inquiries during mergers, lateral moves and other high-profile situations
• Keen insight into how journalists operate: the do's and don'ts when dealing with reporters
• Providing firm attorneys with advice on media skills, strategic communications and best practices
• Developing and maintaining close relationships with members of the press
• Authoring and circulating story ideas about the firm, its attorneys and/or their cases to the proper publications 
• Identifying the relevance and impact of PR themes in the larger news context

Your public relations specialists will acquire these skills in a hands-on environment, primarily by engaging in real world, real time issues under the supervision of ELPR.